Foundation Course in Digital Marketing
About This Course
The fundamentals of digital marketing, such as important terms, methods, and strategies, are typically covered in a foundation course. Foundation course offers courses like Search Engine Optimisation (SEO) including on and off page SEO as well as initial research and analysis, Social media optimization (SMO) which includes Social Media Account Setup, Social Media Posting and Post Research & analysis, Pay Per Click (PPC) covers campaign creation, analysis, keywords search and screen ads, Graphic designing with Canva including logo designing, creating banner and thumbnails for you tube, social media post creations and even editing of photos and posters, Social Media Management (SMM) including Facebook and Instagram ADS and campaigns, Email Marketing including email newsletters, acquisition, retention and promotional emails, YouTube Marketing which educates you in you tube account set up, detailed audience creation, bumper ads and even skippable in-stream ads, Website Design with WordPress includes domain and hosting knowledge, plugins, website set up, Skills and Personality Development educating boosting self-confidence, work ethics, interpersonal skills, learning skills and adaptability, Google Ads includes courses like google AdSense, AdWords and keywords research. Fundamental course of digital marketing runs through 45 days with alternate days classes happening on either Monday/ Wednesday/ Friday or Tuesday/ Thursday/ Saturday. A foundational course in digital marketing will provide you a thorough understanding of the ideas, methods, and technologies involved in the pitch, enabling you to create and implement successful campaigns.
- 10 + 2(Secondary education)